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Category : Typography

03 Aug 2015

Symbols Everywhere

[vc_row bg_color=””][vc_column width=”1/1″][ish_headline tag_size=”h2″ color=”color5″]Symbols[/ish_headline][vc_column_text]A wordmark, word mark or logotype is usually a distinct text-only typographic treatment of the name of a company, institution, or product name.[/vc_column_text][ish_image image=”191″ stretch_image=”yes” link_type=”image” show_caption=”both”][ish_headline tag_size=”h3″ color=”color5″]Typography[/ish_headline][vc_column_text]In the days of hot metal typesetting, a logotype was one word cast as a single piece of type, Garamond as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set […]